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Column: Variant Coverage
"The New Cool"
By Adam White
Published: 27 April 2006
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Back in the day, how cool was it to pick up the newest Lee/Kirby collaboration? How did it feel to race to the nearest
spinner rack and find the newest Gil Kane or John Romita? I have to say that it must have been swell, because I have found
that these and many other writers and artists from the 1950s through the 1970s represent a sense of adventure and flat-out
fun that seems missing from the current age of comicbook creators, by-and-large. Don’t get me wrong — there are
many fine current creators out there, and interaction with them is easier than ever thanks to the Internet, but in most cases
everyone (including the fans) seems to maintain some level of seriousness. I take comicbooks very seriously as well, but
oftentimes long for the mysterious wonder of days gone by; thankfully, a new wave of creators seemingly have those same
feelings and have taken steps toward honoring the fine tradition established by their creative forebears.
The first creator that comes to mind is Dan Slott. Slott’s work on She-Hulk and The Thing has been phenomenal, and he tackles the
Marvel Universe with a “nudge-nudge, wink-wink” aspect that acknowledges the readers without making the stories
corny or dumb. Slott transforms his love of comicbooks into well-conceived, well-written series and packs in tons of
references to what has come before without bogging them down in continuity or making them inaccessible to new readers. Every
issue Slott writes could be somebody’s first, and each issue is equally understandable and entertaining on its own.
Moreover, in his writing, in interviews, and in person, Slott comes across as someone who genuinely loves comicbooks and the
creators that came before him, easily recalling details from books read in childhood that he can use in current stories.
Slott just sounds like he’s having fun, and it infectiously comes across in his work.
Believe it or not, I give Joe Quesada a lot of credit for his approach to being EIC at Marvel. Quesada has had a lot of
crap to deal with during his tenure — from “the suits,” the fans, the bottom line, and Bill Jemas —
yet through it all he has endured and taken his victories where he can get them. All the while he has maintained a rapport
with the fans, at conventions, through e-mail and message boards, and by doing regular features like “Joe
Fridays” over at Newsarama. Plenty of people have complained about certain
mandates (“Dead is dead,” anyone?) and cryptic information, but you have to understand the guy is in a position
of great power, and with great power comes responsibility, yet he at least does what he can to stay in touch with fans. You
nor I may like every single decision he makes, but he does try to have fun and rile up fans at all times, keeping us on our
toes.
There are other creators who maintain a sense of fun about their jobs, especially burgeoning writers and artists like Dan
Slott who fondly remember their youths filled with comicbooks. Brian Bendis spearheaded the movement back when he mainly
worked on his creator-owned material like Jinx and pre-Icon Powers, especially in his famous (infamous?) letter
columns (which were often as entertaining as his books). Bendis has largely foregone the lettercols (due to a large
workload), but traces of that persona still come through in interviews. I think (hope) we will see more of this type of
thing in the next decade, as we move away from creators who had to respond to the darkening of comicbooks because of Dark
Knight and Watchmen in the 1980s and have an influx of creators who more fondly remember Marvel Two-in-One
and the lighter days of Amazing Spider-Man.
The best example of this new breed of creators, however, are the “Go-To Guys,” Jimmy Palmiotti and Justin
Gray. Seriously, these guys seemingly came out of nowhere in recent years with a plethora of comicbook ideas that are
anything but status quo. Palmiotti and Gray have given any and every genre a try and have somehow gotten projects through the
system that no one else could get to fly. First they did 21 Down at Wildstorm, then tried their hands at
Monolith for DC. After that, though, these guys really got on a roll with Hawkman and started getting taken
seriously as writers (despite the already great quality of their previous books). More recently they have pulled the real
coup, getting Jonah Hex off the ground at DC despite all
publishers seeming antipathy towards Westerns. The Team Supreme have shown them, however, making Hex an absolute
“must-read” every month since it started. They also brought back Daughters of the Dragon, the first issue of which I liked
but had some reservations; subsequently, though, I have enjoyed each new issue more than the previous one, with #3 being
absolutely outstanding and leaving me highly anticipating #4 and beyond. Not only that, but they have also signed on for a
new Heroes for Hire update, spinning out of Daughters, that looks unbelievable and, despite lacking Cage or
Iron Fist, has a unique line-up (including Shang-Chi!) that is sure to make for an entertaining series. After all, any
writers who can pull Humbug out of the mothballs have got stones, and Palmiotti and Gray have that in spades. The
“Go-To Guys” have done it time and again, all the while making their presence felt all over the Internet and
at conventions, spreading good cheer to everyone in sight. Considering Palmiotti inks somewhere around fifty books each month
(rough estimate), I don’t know where they find the time to be this cool.
The bottom line is that comicbooks should be fun for the readers and the creators, and that fun should come across in any
and all interactions between the two groups. Enough with the Haters and Trolls; let’s focus on meaningful conversation
and enjoyable entertainment instead, and return some of that sense of wonder that was so prevalent in earlier ages of comics.
If more creators follow the lead of these fine creators I think that it will rub off on fans, and then some of these people can finally
throw away (or at least wash) their old Gambit T-shirts and trade in what those shirts represent for some interesting dialogue and
renewed sense of adventure.
But that’s just one columnist’s opinion, and I could be wrong.
But I’m not.
CCdC
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